Game Weekly In 2024, the number of downloads of mobile games in H1 overseas markets exceeded 22 billion; The developer of Nikki Goddess

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　　In terms of industry trends, Huiliang Technology released “2024H1 White Paper on Overseas Mobile Games Market-A Guide to Global Customer Acquisition and Liquidation”, and the number of mobile games downloaded in overseas markets exceeded 22 billion times in the first half of the year; Sensor Tower released the income list of China mobile games in June, and its “Whiteout Survival” ranked first in revenue; A recent report by PricewaterhouseCoopers (PwC) shows that in 2023, the total revenue of the global entertainment and media industry increased by 5% to reach 2.8 trillion US dollars.

　　

　　In terms of domestic company dynamics, bilibili announced plans to operate FGO and Azure routes for at least ten years; The tourists released the 2024 semi-annual report, turning losses into profits year-on-year; Former deputy general manager of Tencent NExT Studios joined Eagle Corner as CTO; Mihayou was questioned by overseas media and voice actors because of Genshin Impact’s new role.

　　

　　For overseas companies, Shift Up, the developer behind games such as Sword Star and Nikki: Goddess of Victory, is listed, and Tencent is the major shareholder of the company; The controversy over Ubisoft’s Assassin’s Creed: Shadow continued to ferment, and ten thousand Japanese people petitioned to cancel the sale of the game.

　　

　　In 2024, the number of downloads of H1 mobile games in overseas markets exceeded 22 billion.

　　

　　Recently, Huiliang Technology, the developer’s global growth platform, released “2024H1 White Paper on Overseas Mobile Games Market-A Guide to Global Customer Acquisition and Liquidation”. According to the data, in the first half of 2024, the download volume of mobile games in overseas markets stopped the downward trend, but the overall level was still lower than the same period of last year, and puzzle games became the product type with the highest purchase volume.

　　

　　According to the white paper, in 2024, the number of downloads of mobile games in H1 overseas markets exceeded 22 billion times, and the number of mobile games purchased in overseas markets was about 65,000, which was 1.5% higher than that in H2 in 2023 and basically the same. Southern Finance all-media reporters combed the data of previous years and found that the download volume of mobile games in H2 overseas market dropped by 4% compared with H1 in 2023. Although the downward trend stopped in the first half of this year, it still fell by about 2.5% after conversion.

　　

　　June mobile game list released

　　

　　Recently, Sensor Tower released the revenue list of China mobile games in June, and Diandian Interactive’s Whiteout Survival ranked first in revenue, followed by Collapse: Star Dome Railway, PUBG MOBILE, Genshin Impact and Ming Chao. Among them, the overseas revenue of Kuluo open world RPG mobile game Ming Chao increased by 121% in June, ranking first in the growth list.

　　

　　In 2023, the global entertainment and media industry will reach 2.8 trillion US dollars.

　　

　　A recent report by PricewaterhouseCoopers (PwC) shows that in 2023, the total revenue of the global entertainment and media industry increased by 5% to reach 2.8 trillion US dollars, exceeding the growth rate of the global economy as a whole. In the next five years, the industry will grow at a consistent annual growth rate of 3.9%, and by 2028, the total revenue will exceed 3.4 trillion US dollars.

　　

　　Bilibili: It is planned to operate FGO and Azure routes for at least ten years.

　　

　　At the recent investor conference in bilibili, Yu Yang, deputy general manager of the company’s game distribution center, said that he planned to operate FGO and Azure routes for at least 10 years, and strive to keep the users growing or at least not declining every year.

　　

　　In addition, at this conference, bilibili also announced a set of data for the first half of 2024: On the platform, “the budget of the game industry has increased by 65% year-on-year, and the investment in generalized content has increased; During the period of 618 this year, bilibili achieved a win-win situation for advertisers and platforms through the open-loop model, and the advertising revenue of OB customers of game orders frequently exceeded 10 million.

　　

　　Tourists release interim results forecast

　　

　　On July 13th, Youzu.com released the interim results forecast for 2024. The data shows that the company’s performance in the first half of this year has improved significantly compared with the same period of last year, and it has successfully turned losses.

　　

　　During the reporting period, the net profit returned to the mother was 4 million yuan to 6 million yuan (RMB, the same below), with a loss of 52.04 million yuan in the same period last year. After deducting non-recurring gains and losses, the net profit returned to the mother fell in the range of 11 million yuan to 16.5 million yuan, compared with a loss of 120 million yuan in the same period last year.

　　

　　Nancai Comments: In the first half of 2024, a number of new products were launched, which injected more living water into the main game business of Youzu Network. According to the performance forecast disclosed by Youzu Network this time, during the reporting period, the incremental contribution of a variety of new products, especially card mobile games, became an important support for the company to turn losses.

　　

　　In addition to new products and stock products to support the company’s performance, tourists also continued to reduce costs and increase efficiency in the first half of the year. As mentioned in the performance forecast, in the first half of the year, the company mainly cut expenses in two aspects: one is advertising expenses during the reporting period, and the other is labor costs. The 2023 financial report previously disclosed by Youzu shows that the total number of employees in the company was 1,028 in 2023, a decrease of nearly 35% compared with 2022.

　　

　　Former Deputy General Manager of Tencent NExT Studios joined Eagle Corner as CTO.

　　

　　According to media reports, Gu Yu, former deputy general manager of Tencent NExT Studios, has joined Eagle Horn Network as CTO. Gu Yu, a graduate of East China Normal University, has successively held technical development positions in Shanghai Ubisoft, Tencent’s Tianya Mingyue Knife Project Team, Tencent R&D Engine Technology Center and NExT Studios.

　　

　　Genshin Impact was questioned by English dubbing actors.

　　

　　Recently, Genshin Impact has been questioned by many English voice actors and IGN, claiming that there are problems of “skin bleaching” and “cultural appropriation” in Miha Tour. The core of the dispute lies in the fact that the above-mentioned objects believe that the role of “Nata” in Genshin Impact New Area fails to reflect the skin color characteristics of the real area corresponding to its regional culture. At present, Mihayou has not yet made a formal response to this.

　　

　　”Nikki: Goddess of Victory” developer Shift Up went public.

　　

　　Recently, Shift Up, the developer behind games such as Stellar Blade and Nikki: Goddess of Victory, recently completed its initial public offering with the stock code of 462870.KS and the issue price of 60,000 won/share (about 315.6 yuan).

　　

　　It is worth noting that the prospectus disclosed by Shift Up shows that as of the report delivery date, only two shareholders under Shift Up hold more than 5% of the shares. Among them, Tencent holds 40.03% of the shares of the company through the vest of ACEVILLE PTE. LTD, which is the second largest shareholder of the company after Jin Hengtai. It can be said that Shift Up is a typical “Tencent Department” company.

　　

　　Nancai Comments: Before Tencent entered Shift Up, Shift Up was regarded as a potential stock in the Korean domestic market. For example, Wemade, the developer of Legend, and Smilegate, the developer of Crossing the Fire Line, two major Korean game makers are also located in Shift Up’s shareholder list.

　　

　　In October 2022, according to media reports, Tencent officially acquired 20% of the shares of Shift Up Company and became the second largest shareholder of the company. After a lapse of one year, Entertainment Meide, who holds Shift Up shares, chose to go out and sold all 4.32% of the shares to Tencent at a price of 79.9 billion won (about 418 million yuan). With the continuous collection and integration of subsequent shares, Tencent’s shareholding in Shift Up has now reached more than 40%.

　　

　　Ten thousand Japanese people petitioned to cancel the sale of “Assassin’s Creed: Shadow”

　　

　　Previously, Ubisoft’s flagship IP “Assassin’s Creed” new work “Assassin’s Creed: Shadow” caused dissatisfaction among Japanese players because it chose black as the protagonist. Recently, the controversy continued to ferment, and a petition aimed at asking Ubisoft to cancel the release of the game was supported by more than 80,000 people on change.org.

　　

　　The petition points out that Assassin’s Creed: Shadow has many fallacies in depicting Japanese samurai culture, ignoring the historical facts of samurai as a senior class and misunderstanding william adams, the first European warrior, which are regarded as disrespect for Japanese culture and history. The petitioners are worried that such misunderstandings may aggravate discrimination against Asian culture.